October 30, 2007

Oh, my.

I can't say it any better than Defamer does below.

A reader angry over the unexpected eye-diddling he received from the seemingly crazed Alan Arkin, his gang of tiny pals, and a scrapie-afflicted sheep emerging from page 7 of today's Variety wrote in a little while ago to request that we share with the world "the ugliest, most confusing, bizarre movie ad I've ever seen. It looks like it was designed by a Bollywood crack-addict."

We might argue that it seems more like the work of a criminally insane graphic designing hopeful who procrastinated too long before getting started on the final project for his prison's occupational Photoshop-therapy class, but, really, that would be splitting hairs. Whatever your initial reaction, in the end we think that Lois Wadsworth of the Eugene Weekly's assessment of the film itself holds for its visually arresting ad, "Make time to see it...this one leaves you smiling."

Annals Of Movie Marketing: Alan Arkin And The Amazing Technicolor Dream Ad

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