January 28, 2008

Smart guerrilla advertising.


Entrepreneurs armed with little more than a URL and a pair of gloves are taking advantage of what would otherwise be an expensive media purchase. Chancers like playstickball.com are etching their messages into the disgusting layer of soot/scum/pollution that forms on the delivery vehicles that service our urban areas and thereby occupying some premium advertising real-estate. Who knows whether it's legal or not, but it's certainly an effective way of putting your product or service in front of millions of people without blowing your marketing budget!

- reaction [beta]

(via Monoscope)

4 comments:

mikelite said...

I call bullshit. there's no way this is anything more than award show fodder.

BB said...

Could be. But it's something anyone could do for no cost. Might last a 5 seconds or a month. Staring at all the filthy cars vehicles in Milwaukee, that's a lot of potential ad space. I like the idea of people doing something creative with it, rather than the typical "wash me" nonsense...

Sam Carrara said...

Advertising isn't always about the billboard, magazine or newspaper ads. You need to have multiple venues for people to see the ad. Sometimes it even takes up to nine times for people to see your ad and then notice you're there.

Yes it does scream "Wash Me!"

mikelite said...

There's just no natural connection between the dirty truck and old men (who are the only ones that recognize stickball). There was a similar campaign, I believe it was on AdsofTheWorld, for a travel agency. The morning after a big snow storm, street teams wrote the best deals to Hawaii in the snow that landed on people's windshields. The headline was something like "Want to get away?" or something.