Reading or non-reading?

LOVE the packaging and the fact that (as with Art-o-Mats) people are finding a new use for cigarette machines.

As one habit dies hard, another takes hold.

The ban on smoking in public places comes into operation in the UK on July 1, 2007. Tank is launching a series of books designed to mimic cigarette packs – the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane.

TANK BOOKS :: Tales to take your breath away

(via Springwise.)