Less than 3 in 10 graduates in science, technology, engineering, and mathematics are women. And barely 1 in 10 actual engineers are women. Early in a girl's life, the toys marketed to her are usually things that don't encourage her to enter those fields. GoldieBlox intends to change that by teaching them while they are young that these fields can be fun — and apparently epic, by the looks of this super-genius 2-minute video. Watch and learn.
Also - even if you can't buy their toys, please help them win a chance at airing their commercial in the Super Bowl here.
(If only the Super Bowl was BEFORE the holiday shopping season. Dang.)