I just think this is a beautiful ad.
The ad is a companion piece to the latest edition of Benetton's Colors magazine.
30 Pictures Of the Sichuan Earthquake, 30 Tibetan Prayers, One Shared Hope
It is not a conventional magazine, but rather a collection of prayers inspired by the design and meaning of traditional Tibetan flags. The Colors editorial team collected 30 photographs of the Sichuan earthquake and met 30 Tibetan monks around the world. Each monk composed a prayer inspired by one of these photos.
COLORS #74 - Victims
(via Street Attack and Adrants)