A £125,000 campaign to replace Scotland's "Best Small Country In The World" tag has been unveiled.
And the exciting new catchphrase dreamed up by top advertising brains is..."Welcome to Scotland".
No wonder people hate the advertising industry. Oh, and good luck with Search Engine rankings on that one.
(Okay. To be fair, the price does include new artwork, printing and installation. But, c'mon...)
Scotland's New £125k Slogan...Welcome To Scotland - The Daily Record