May 10, 2013

Book dustjacket allows readers to donate books to charity.

This is SOOOOO brilliant. I hope to see more of this!

Conceived through a collaboration between creative agency BMF and The Footpath Library charity, the idea is a fairly simple one – dust jackets are redesigned to include flaps that, when flipped around, turn into sturdy packaging that can be wrapped around the book and sealed. The reverse is pre-addressed with the details of The Footpath Library and the postage is pre-paid, although the retail price is slightly higher than standard books. Once they’ve been sent, the charity distributes the books to homeless and poor people who don’t have easy access to literature.

In Australia, dustjacket-envelopes encourage consumers to gift finished books to charity | Springwise

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