Celebrity Gene.

Everything about this disturbs me and/or freaks me out. I'm hoping it's a spoof, but I fear it's not.

Buying a limited edition product that has the DNA of a famous person
alive or dead is the ultimate in celebrity memorabilia and provides an
undeniable personal connection to that individual. It not only helps
raise money and awareness for the celebrity’s cause, it also brings
attention to how important DNA is to everyone.

Celebrity Gene | About Celebrity Gene